OnPage and Off-Page factors in optimisation / SEO

The optimisation, itself, should use two basic principles as follows: Onpage optimisation and Off-page optimisation.

OnPage factors

The main role of On-page optimisation involves an easy readability of your web pages by search engines and a variety of types of Internet browsers. What is displayed nicely and correctly in Firefox need not necessarily be displayed nicely and correctly in Internet Explorer or vice versa. The base of Onpage optimisation is optimising the page code and it is exactly the compliance with these factors that serves as the essential tool for gaining a more advantageous position within the use of search engines.

Validity of web page

Some people believe that the html text validity is one of the factors allowing gaining better position in search engines. Unfortunately, even though it is not quite true, yet it is one of the OnPage optimisation factors, which may under some circumstances and in context of other factors enhance the assessment of a web page by search engines. Therefore it is recommended that the web page is kept valid since no one knows what can be expected tomorrow and whether search engines would not allocate valid pages with higher rating.

Semantic area

This is an area which, besides your own text on the web page includes also some signs defining certain parts of the text. Providing, for example, you wish to communicate to the search engine that certain part of the text is of extreme significance in terms of your web page, you use the sign <strong> significant text</strong>. Or if you wish to define keywords you can suitably use the sign H1 in the following format <h1>keywords</h1>.

By using those signs you are providing some explanations on the web page content to the search engine.

Essentials of semantics are referred to under the following items:

Texts are placed between paired signs <p> </ p>.

To underline a certain part of text or expression use the sign <strong> </strong>.

For headings use exclusively the signs <h1> through <h6>.

For italics the most appropriate sign is <em> and not <i>.

For change of colour use the sign <font> and not <span>.

To each picture add an alternative text in the form alt="picture description".

Each reference should include the title in the following form title="reference".

Tracing components

The source code for search engines is a process with strategically placed set of predefined keywords into separate parts of the source code assessed with high rating by search engine.

 

Page header:

  • Most significant position for keywords.
  • Maximum 60 characters.
  • Main keywords should occur among the first 35-37 characters.
  • It is significant that each subordinate page has a unique title of its own, naturally without any duplicity.

Secondary web page headers:

  • Use H1 header once in upper part of the page.
  • Use H2 headers of the entire web page.

References :

  • Graphical references (pictures) require that an alternative text is included in the form as follows: alt="text".

URL:

  • Keywords should suitably be used in the domain.
  • Separate the keywords with the symbol "-" (for example: www.european-directory.eu).
  • Symbol "-" may conveniently be used in the domain only once.

Text content::

  • Main focus should be devoted to density of keywords and, predominantly, to a unique character of text. This fact, however, is sometimes overestimated, in our opinion. This is obvious on the Internet where some web pages are similar in terms of the text used; there is very little text and even though their positions in search engines are higher than position of pages with more extensive text. It is hard to say why this is so, yet it occurs. The optimum is to have approximately 55% of text in the form of keywords. Thus, if the page includes 10 words, the optimum is the use of 5 keywords. Make sure, however, that the same keywords are not repeated too often in the same text.

Off-page factors

Off-page optimisation is an important aspect of the overall SEO optimisation for search engines. It involves the searching for links by registering in a variety of catalogues and search engines, exchange of links amongst pages etc; the more pages containing the links to your page the better the position of your web page within search engines. If you were a general practitioner, for example, and as many as 1,000 people referred to you as being a good doctor the same opinion about you would be shared by the others as well and people visiting you would feel confident. A similar principle is used with search engines.

Off-page optimising is in effect the result as to:

  • To how many pages your web page is linked.
  • The number of web pages containing links to your page.
  • The name – The TITLE of a web page with links to your page.
  • Rating of Google’s PageRank of web pages containing the reference to your web page.
  • Text of another web page containing the reference to your page.

The Off-page optimisation means that an appropriate attention should be devoted to creating references with links to your web page and it is exactly why we are offering over 18,000 various catalogues and search engines in which you can register your web pages.

Exchange of links

This refers to any mutual exchange of links between two pages. I am going to refer to your page and you will do the same with respect to my page. The search for pages with owners willing to exchange links may involve an arduous work.

Registration in directories

Registration in catalogues is one of the most significant parts off-page optimising involves, because the use of this method may result in being able of attracting lots of new customers. The catalogues are web pages collecting a variety of information on companies or personal pages, the references being usually divided into thematic groups, which increases the effectiveness of visitors, because these are searching exactly inside the category of their prime interest. Those pages are popular among users because they allow quick identification of pages containing exactly what the user seeks and needs. Any web page should be predominantly registered in an accurate category so that the referencing meets the purpose. This is a simple though a little bit more elaborate method of enhancing PageRank and achieving better position in search engines, since the user must register his/her page manually into each catalogue one by one. Some companies are in existence offering an automated registration, but our recommendation is to keep away from these, because this method very often fails to provide for a desired effect and incurs some useless expenses as well. The main advantage of using our offer is that over 18,000 catalogues may be found on our web pages in which you can register thus saving valuable time otherwise required for elaborate searching and requesting for exchange of links.

Blog

In current period leaving comments in a variety of blogs and discuss forums, etc. is very popular among Internet users. This is in my view a quite common method of publicity moreover offering the possibility of presenting an individual in public, so why abstain from using it. The main gadget of all this involves the fact that each adding of a new comment will also add a new link to a web page. Do not forget, however, that no spam blog is desirable, therefore do not write or add your link to any topics to which your comment is not related; do not use any vulgarisations, etc...

Purchase of links

Currently a number of web pages are in existence offering for some monthly fees placing of links to your web page on their pages. An advantage of this is the possibility of increasing the PageRank of your web page, yet there is also a disadvantage in the obligation of paying a yearly or monthly fee for maintaining of links.

E-mail publicity

The use of this service is very simple. All you have to do is add into each of your e-mails your link to a web page or you may also make the use of a company offering to send, for example, your 100,000 e-mails to pre-defined addresses.

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